The description is pretty on point, specific, minus all the fluff. Be unique and interesting and use an active voice to persuade the searcher.Ĭheck out this meta description by Nike which explains boldly what a searcher can expect by going to its website, no matter where they are in the world. The ultimate goal of a meta description length is to get people to click on the link above it. If your meta descriptions are plain and boring, they won’t be helping you get clicks or move up in the rankings. The general rule of thumb would be to focus your energy on creating a great copy rather than getting too worked up upon the character limit. Try to keep meta description length above 130, depending upon what limitation Google has set at the time you’re reading this. There’s no “ right number” of characters to include in your meta description. The best advice would be to not much care about the meta description length of the copy. Google recently changed the maximum allowable characters in the meta description tag to 155, after switching it to 320 late last year. Don’t worry, just follow these easy steps and craft the perfect meta description! 1. Writing a meta description is one thing, but writing a good one requires some effort. Now that you know the importance of writing a meta description to increase your link’s value in Google SERP and in the eyes of the searchers, we now will cover the characteristics of an ideal meta description. Now, depending upon the first text on your page, this might turn out to be a bad experience for people discovering your content on social media.Ĭharacteristics of a Good Meta Description Without the meta description, social media sites might use the first line of your first paragraph. Thus, meta descriptions play an important role in helping you increase the click rate to your website/blog.įacebook and other social media sites use a page’s description tag when the page is shared on their sites. Write a great meta description and you might see your website shoot up in Google rankings, which we all know, is good for business. The more users visit your website, the more eyeballs you’ll have on your content, and thus, the more relevant your content will appear to Google. The main goal of a meta description is to convince and persuade the searcher to click through to your website. But this begs an important question- what exactly are meta descriptions and how can they help you rank better in the Google algorithm?īefore we go into the details, let’s see what are meta descriptions.īy adding the phrase “ backed by the largest community of SEOs on the planet“, Moz builds credibility and authority in the SEO space and tries to gain your trust by stating that its community involves the best of the best out there. Right from the beginning, meta description:s length has been an essential part of a SERP (search engine results page).

One such aspect of SEO is the meta description. Focusing your efforts on those elements can help you in the long term no matter what algorithmic changes Google brings on. So are things completely out of your hands? Luckily, there are elements in the SEO domain that aren’t likely to become entirely irrelevant. This means constant tweaking to see what works and what doesn’t. It’s in their best interest to provide the best result to their users so that they get the most value and keep coming back to use its search engine. The primary reason why Google keeps tweaking the SEO algorithm is to make sure that its users always get exactly what they search for. Now, before you panic and get furious at Google for changing the algorithm once again, understand things from their perspective first.

I guess somebody doesn’t like things the way they are, eh? I n fact, Google is reported to change its search algorithm around 500 to 600 times each year. In SEO, this holds true on another level! Just when you’re about to get familiar with the new SEO updates and developing strategies for it and BAM! Google rolls out another one. You must have heard the phrase “Change is the only constant”. What’s a meta description and why is it important for your SEO efforts?

Social media meta google search results